Review: Lange Estate Winery and Vineyards
While on a business trip to Portland earlier this week, I decided to break away in the afternoon and visit a few wineries in the Dundee/Carlton area. I had planned to stop by several wineries, but due to traffic, stoplights, and slower speed limits in the Willamette Valley, found the common 5:00 pm closing hour quickly approaching. My primary target had been Carlton, where the Anne Amie winery is located, but upon arriving Dundee at 4:30 pm, I realized that time would allow for just one visit.
Fortunately, a signpost appeared pointing the way to the Lange Estate Winery and Vineyards, a place I had discovered by reading The Grail. As I drove several miles from HW99 into the hills of Yamhill County, my excitement grew with every turn that brought a vineyard into view. Now this is true wine country! And it was just a beautiful site seeing rows of grape vines with leaves turning gold and their bright purple berries ready to be harvested. The Dundee Hills lived up to their reputation on this stormy day, as each sun break brought the hills to light in all of their fall glory.
The Lange Estate Winery is a picturesque place located on the top of hill overlooking the valley below. The estate's vineyards surround the winery, with rows of vines sloping gently down the hill. It's a beautiful location and a place that invites you to have a picnic or at the very least enjoy your wine outside, weather permitting. With only 15 minutes before closing time, I took in as much as I could outdoors before quickly entering the tasting room to sample some wine.
In the tasting room, I was greeted by Joann, whom I had spoken with on the phone on the way up to ensure they would remain open, as sometimes a tasting room will close early if there is no one around. Joann immediately got me started on tasting their white wines, starting with the '06 reserve chardonnay. She then offered a taste of their '06 Bricolage Blanc, an "off-dry" gewurztraminer that had 2% residual sugar. With several pinot noirs yet to taste, I politely declined the sweet wine knowing that it might throw things off with the reds. Joann then proceeded to pour their '06 reserve pinot noir, the '05 Dundee Hills Vineyard pinot noir, and finally the '05 Freedom Hills Vineyard pinot noir.
In the middle of my sampling, I noticed on the tasting notes there was a $10 fee for trying the flight. I asked Joann if the fee was refundable with a wine purchase. To my dismay, fees were non-refundable, regardless of how much wine you purchased.
I had heard about this practice becoming more of the norm in the valley from Alder at Vinography, who with good reason lambasted certain Oregon wineries for their profiteering of tasting room fees. I have to agree with Alder - this is highway robbery. I can understand why wineries might charge for a tasting, but to not refund this when purchasing wine is downright greedy. In fact, I make it a practice to try to buy as much wine direct as I can, knowing wineries get their best margins selling in this manner. But to have Lange and other Oregon wineries penalize these direct purchases by not refunding tasting fees is unconscionable.
Upon learning of Lange's policy from Joann, the bucolic image crafted by Brian Doyle in The Grail was suddenly shattered. Where once I thought of this outfit as artisans expressing their craft, I now saw them as business people pursuing higher profit. It just turned me off entirely. I can see why Alder was so enraged after experiencing this greed at several wineries in the Willamette Valley. It's just wrong, no matter how you look at it.
The tasting fee aside, I did find Lange a pleasant experience in terms of setting, service and staff. Joann was friendly and knowledgeable. However, I had hoped for some kind of connection to the people and place surrounding me. There were no vineyard maps to point to when Joann described where the wine's grapes were sourced from. There was just one story shared when I asked who Lange was and how it came about. I already knew the answer to my question, but wanted to ask anyway to see if something new could be discovered and learned during my visit.
Unfortunately, the only thing I discovered was that Lange Estate Winery is more interested in profit margins than they are in maintaining me as a customer. And the only thing I learned is that my next winery visits in the Willamette Valley will only include those who refund tasting fees with a wine purchase. Would I return to Lange? Maybe for the setting and view, but certainly not to taste wine.



Comments
I tasted the Lang wine and loved it at a wedding in Burlington, NC Can you purchase it somewhere near here?
Posted by: Terry Ragland | June 28, 2008 10:44 AM
Terry, thanks for your inquiry. I am not sure if Lange distributes their wine in your area. I suggest contacting the folks at Lange directly.
Posted by: Thad | June 28, 2008 01:55 PM
Hi, Thad -
I enjoy reading your blogs and appreciate your writing on Lange.
As a representative for Lange, I feel called to respond to your opinions on waiving tasting fees. While we do not currently waive tasting fees with purchase, we do waive tasting fees with membership in our wine club, as a benefit to members.
It is true that there are people who visit wineries to taste and evaluate for purchase. There are folks, too, who go wine tasting as an activity. We definitely are artisans expressing our craft, but it is also a living and for-profit business. So how do you suppose, on a day when most people are tasting as an activity -- and not to purchase -- we are able to, at minimum, pay employees and keep the electricity on?
I believe our tasting flight, in any case, is a value. We share with our guests our limited-production and single-vineyard designate wines, most retailing at $30 to $60 per bottle. We typically offer five tastes, and our pours are ample. In sum, when you come here to taste, you're able to enjoy the setting; interact with staff and learn about wine (I do have several maps now in the tasting room for reference, too); and you're poured the equivalent of a full glass of premium wine -- which, if you were visiting a restaurant, would cost around $10. I personally believe all of that is worth what is paid.
I do see your perspective and agree that waiving with purchase can be a good business gesture; but for those who seem so offended by wineries who don't, I like to present the other side side of the story. We'd love to have you as our guest again, and I hope you can appreciate my perspective. No need to post this, if you'd prefer not to. Your site and blogs are beautiful and fun to read; thank you for sharing your knowledge and providing a wine resource.
Best,
Shani Roesner
Direct Sales Manager
Lange Estate Winery
Posted by: Shani Roesner | February 14, 2009 12:13 PM
Hi,
I see you are somewhat upset after visiting Lange, which you rate a 2 out of 5. Sorry about that. After visiting Oregon and its wine country several times, I believe Lange is one of the finest wineries in the state. For my money, (wink wink, let's remember what's really important here) they are in fact the single best. Their pinot noir introduced me to the concept of really high end wine, and in my journies since then (12 years) they have yet to be bettered.
I am sorry that you were so put off by having to pay for their wine that you were not able to actually review their wine. For example, their $17 pinot noir is sort of weak and disappointing, their reserve pinot is more robust and even more disappointing because it costs more and doesn't taste that great, their Estate is again more robust but also very mature, dry, almost challenging, their 3 hills cuvee is a violent orgasm of multiple pleasurable flavors in your mouth, and their freedom hill pinot, at a very dear $60, is perhaps the single best wine at this price in the known universe, with layers, and layers, of deep, sensual complexity. With this winery, it really is all about the wine. I figure, if I spend $10 on tastings, who cares? In fact it appears you are so interested in receiving something for nothing that you were briefly incapacitated. Tell you what, why don't you let me paypal you 20 bucks to cover your first visit, and a return visit, and go back and just open your mind and your palette to the actual wine that Lange is producing -- I am sure that your readers would greatly benefit.
Cheers,
Andy
Posted by: Andy | July 21, 2010 08:13 PM
Hey Andy,
Thanks for sharing your experience with Lange Winery and your fondness for their wines.
To clarify, I have no issue paying tasting fees, which I did at Lange and continue to do so at other wineries. The complaint I have is that the fee was not refundable with a wine purchase at Lange. That's highway robbery to me.
As to the quality of Lange wines, I am fan of many of their wines, especially their higher end pinot noirs. I absolutely loved their '08 chardonnay.
Again, many thanks for your comment.
Sincerely,
Thad
Posted by: Thad W. | July 22, 2010 10:09 PM